porto massage

case study

Project Overview

Susan contacted Tekversify for a modern and user-friendly website to promote massage services in Colorado Springs. Tekversify provided a custom and mobile responsive website to attract customers through websites.

The Challenge

Porto Massage partnered with Tekversify to rebuild the website to rebrand a website with an enjoyable and intuitive user experience. The message from key stakeholders regarding the user experience was clear:

  • Difficult to negotiate
  • Slow loading
  • Not functioning as expected
  • Lacking in mobile engagement

Maintain SEO Visibility

Our SEO specialists conducted in-depth technical, content, and off-page SEO audits to collect the necessary data for a successful migration. They identified the most valuable content and pages on the Porto Massage website from an SEO standpoint.

The Solution

After the research was complete, our teams began to cross-collaborate to ensure that Porto Massage's brand-new website's information architecture, content, design, development, and analytics would come to life

style guide

As per the business niche and the audience target, the design team suggested the following typography and color them for branding. The client happily approved the typography.

iconography

The design team created custom icons to provide a seamless user experience to website visitors.

ui design

Our initial wireframes from the web team helped the design team to ensure impressive UI design that should be easily navigable and mobile-friendly.

DESIGN PROCESS

01

Planning

Our initial wireframes from the web team helped the design team to ensure impressive UI design that should be easily navigable and mobile-friendly.

02

Design

During this phase, our designers gave a feel of the website, including layout, color scheme, and branding

03

Development

This was the technical part of the process, where the website www.portomassage.com was coded.

04

Testing

The team tested the website for functionality and compatibility on different devices and browsers.

05

Deployment

The web team launched the website and made it available to the public.

Qualitative Analysis

Let us give you the qualitative analysis for Porto Massage.

  • User experience: Is the website easy to navigate and use? Do users find the content helpful and informative? Yes! The website is easy to navigate now!
  • Brand image: The website effectively conveys the brand's values and personality now!
  • Trustworthiness: The website inspires trust in the clinic's services
  • Visual appeal: The website is visually appealing and describes each service with images.
  • Mobile compatibility: The website is easy to use and navigate on mobile devices.
  • User engagement: The users interact with the website through comments or shares.
  • Social media integration: The website is integrated with social media platforms.

quantitative analysis

Let us give you the quantitative analysis for Porto Massage.

  • Traffic: The traffic has increased by 3X within three months since the launch of the website.
  • Conversion rate: The users take a desired action now (e.g., filling out a contact form or booking an appointment) after visiting the website.
  • Bounce rate: It has decreased from 70% to 30%.
  • Page views: The home and services pages are mostly viewed by visitors.
  • Leads: Direct leads from the contact us page and via call.

Mobile Responsive

The majority of internet surfers use mobile to view websites. Therefore, we must design the website a highly mobile-friendly device that should be easily navigable on all types of phone devices. Our web team did a splendid job in this regard. 90% of Susan’s customers view the website on mobile and contact Susan for the massage services via mobile phones.

PM

AFTER PROJECT DELIVERY

The new website has exceeded all expectations, achieving a 54% increase in traffic and a 3X increase in conversions.

The website has received overwhelmingly positive user feedback, increasing customer satisfaction, and loyalty.

The website development process was seamless and efficient, resulting in a successful launch on time and within budget.

The client was thrilled with the final product and looks forward to continuing to improve and evolve the website in the future.